The Social Media Marketing & Communications guide for Natural Health and Wellness insiders.

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I'm currently Social Media Director for two leading Natural Health Products brands, and an independent consultant for the industry.... read more>

Social Media: Hype and Adoption Cycles

Shit Marketers Say: Trend-jacking and the S-Bomb

Earned Media: How To Use Blogger PR to Promote Your Brand and Products

Are Groupon and Other Social Deals a Good Investment For Natural Health Businesses?

Where’s the “Occupy Your Health” Campaign From the Natural Health Sector?

My recent article from Contact Canada’s Natural Health Products Canada Industry Guide 2012

Social media strategy: One massive step to get you over the hurdle

Social Media Marketing: FAQ from Natural Health Business Owners and Managers

How Bioclinic Naturals Uses Brand Ambassadors To Create Content

Confessions of a (former) Spammer

Church of the Customer Blog

Daniel Pink

David Meerman Scott

Heath Brothers

Seth's Blog