The Social Media Marketing & Communications guide for Natural Health and Wellness insiders.

I Went to the Vancouver Health Show 2010 and I Have Two Questions

I scored tickets to last weekend’s Vancouver Health Show at the new convention centre, so I brought my family down to have a look around.

The first thing I thought was “Did anyone actually pay to get in here?” (No, that’s not one of my two questions.) The tickets had a $10 price-tag on them, but no-one at the door actually checked my ticket. Doesn’t exactly add to one’s “perceived value” of an event.

I headed straight to the back of the hall to see Michael Murray ND speak on the topic of his new book: “What The Drug Companies Won’t Tell You And Your Doctor Doesn’t Know.” His information was well organized and his arguments were compelling. ie – Drug companies are grossly misleading the public, government agencies are largely in their pocket, and the natural health industry is the strongest force currently taking them to task. Preaching to the choir in my case, but I gleaned some good specific examples and felt grateful that this man is on his mission.

Question #1:

Why would gifted health professionals and spokespersons be in virtual HIDING from the people that matter most to their success?

Tuesday Tweaks: Optimize Your LinkedIn Website Links

(There’s so much social media advice out there that it can be overwhelming! Tuesday Tweaks are the antidote… simple, one-step actions for improving your social media performance week by week.)

LinkedIn lets you display up to 3 website links on your profile.The generic default reads “My Website” but you can customize the titles to reflect the name of your site or whatever keywords or phrase you choose.

The benefits are two-fold -

1. Your website links become much more compelling. People are more likely to click on them.

2. Weblinks to your site containing your name or keywords are valuable SEO tools. Your website search engine optimization and general find-ability shoots up.

Twitter Your Way to Success: CHFA ExpoWest 2010 Seminar with Justice Marshall

(NOTE: Only CHFA members can attend CHFA Expo West events.)

From the seminar description…

Twitter, Facebook, YouTube, Blogging… Social media is rapidly changing the way customer and B2B relationships are developed and managed. How can YOU use these tools to build brand loyalty, synergize strategic partnerships and ultimately improve your bottom line?

Whichever online medium or strategic approach you choose, there are four crucial principles to observe. This seminar is for social media “newbies” who want to get started right, and for intermediate users who want better results. You’ll come away with a roadmap and concrete examples of how to use these four key principles to participate successfully in the social media arena.

See you there!