The Social Media Marketing & Communications guide for Natural Health and Wellness insiders.

Tuesday Tweaks: Un-Sync Your Social Media Platforms

Don't Tangle Facebook, Twitter, LinkedIn

(There’s so much social media advice out there that it can be overwhelming! Tuesday Tweaks are the antidote… simple, step-by-step actions for improving your social media performance. On Tuesdays, but not every Tuesday.)

Many people in business are tempted to synchronize their Twitter, Facebook and even LinkedIn posts. This means that when you post to one, you post to all. I think this is a grave mistake.

Tuesday Tweaks: Optimize Your LinkedIn Website Links

(There’s so much social media advice out there that it can be overwhelming! Tuesday Tweaks are the antidote… simple, one-step actions for improving your social media performance week by week.)

LinkedIn lets you display up to 3 website links on your profile.The generic default reads “My Website” but you can customize the titles to reflect the name of your site or whatever keywords or phrase you choose.

The benefits are two-fold -

1. Your website links become much more compelling. People are more likely to click on them.

2. Weblinks to your site containing your name or keywords are valuable SEO tools. Your website search engine optimization and general find-ability shoots up.

Tuesday Tweaks: Hotlink Your Company Website on Your Facebook Fan Page Profile

(There’s so much social media advice out there that it can be overwhelming! Tuesday Tweaks are the antidote… simple, one-step actions for improving your social media performance week by week.)

Today’s Tweak: Hotlink Your Website in Your Facebook Fan Page Profile Box

Part of the reason you have a Facebook Fan page for your business is to direct visitors to your company website right?

So make it easy for them! Many fan pages include a company website address (beginning with www. etc…) in the profile box that appears on their “wall” sidebar (beneath your profile picture).

But you can do better.