The Social Media Marketing & Communications guide for Natural Health and Wellness insiders.

Facebook Fans: What’s The Crucial Number?

Here’s the short answer right up front: Quality beats Quantity.

A thousand facebook “fans” who don’t actually care about your brand or you products are less valuable to you than one single, true fan who does. This probably isn’t news right?

So why do we act as though numbers are important?

Truth is, we’re usually trying to convince someone (or some part of ourselves) who doesn’t “get it” yet. And people who don’t “get” Social Media tend to focus on things like numbers of Facebook fans.

Natural Health Brands: The 3 Types (Which Type Are You?)

Natural Health Brands: The 3 Types (Which Are You?)

I’ve identified 3 core Brand Types in the Natural Health and Wellness industries. The TYPE of brand you are should inform your marketing and communications.

The 3 types:

1. Lifestyle
2. Personality
3. Solution

Lifestyle brands appeal to the customer’s experience and sense of self. They say “We know you. We share your values.” Whole Foods Market is a Lifestyle brand. They have created a shopping experience that appeals very specifically to the preferred life experience and world view of their target market.

Personality brands are built upon the status and like-ability of a celebrity or health expert. They say “You trust me. Maybe you even love me. You know who I am and you want to be associated with me.” Andrew Weil is a Personality brand. When he puts his name on something it becomes valuable.

Solution brands simply solve a problem. They say “We know what ails you and we have the best solution.” ColdFX is a solution brand. They’ve built a reputation for solving the problem of colds. Period.