The Social Media Marketing & Communications guide for Natural Health and Wellness insiders.

Why Your Social Media Strategy Isn’t Working

Even if I don’t know you, I bet I know why your social media strategy isn’t working.

Reason Number One:
You don’t really have a strategy.

The Cheshire Cat says to Alice “If you don’t know where you’re going, any path will do.”

Do you know where you want social media to take your business?

Do you have a clear, specific outline for what you’re trying to accomplish… and why? Can you connect the dots between your social media strategy and your overall business objectives? Rather than re-invent the wheel, from here I’ll point you toward Shannon Paul’s excellent post on the topic.

Reason Number Two:
You’re Thinking With The Wrong Brain.

Twitter for Business – CNHR Article for natural health retailers

Facebook Fans: What’s The Crucial Number?

Here’s the short answer right up front: Quality beats Quantity.

A thousand facebook “fans” who don’t actually care about your brand or you products are less valuable to you than one single, true fan who does. This probably isn’t news right?

So why do we act as though numbers are important?

Truth is, we’re usually trying to convince someone (or some part of ourselves) who doesn’t “get it” yet. And people who don’t “get” Social Media tend to focus on things like numbers of Facebook fans.

Tuesday Tweaks: Un-Sync Your Social Media Platforms

Don't Tangle Facebook, Twitter, LinkedIn

(There’s so much social media advice out there that it can be overwhelming! Tuesday Tweaks are the antidote… simple, step-by-step actions for improving your social media performance. On Tuesdays, but not every Tuesday.)

Many people in business are tempted to synchronize their Twitter, Facebook and even LinkedIn posts. This means that when you post to one, you post to all. I think this is a grave mistake.

Customer Retention Part 2: Social Media For Building Brand Loyalty (aka Likeability)

Do You Let Customers Get To Know You?

Brand Loyalty is a huge issue for many natural health businesses.

Recently I reported that 68% of customer loss is due to indifference. (ie – They don’t hate you. They’re not dissatisfied. They just don’t care about you enough to choose you over the competition. Painful but true.)

I also suggested that you could retain the majority of these disappearing customers simply by being likeable.

So how does a business demonstrate their like-ability?
Consider this: To KNOW you… is to LIKE you.

How well do you let your customers really get to KNOW you? Is the owner or CEO of your company blogging (or do you just have a generic company website)? Are your sales people encouraged to develop real, caring relationships with customers (or is it “strictly business”)? Are you interacting on your Facebook page (or just posting your latest sales offer)?