The Social Media Marketing & Communications guide for Natural Health and Wellness insiders.

What I Learned From The CulturedCare “Free Gum” Twitter Giveaway

A twitter giveaway or contest can be a great way to get people talking about your brand or product.

A well-conceived twitter event can connect you to new markets, grow your twitter follower numbers, generate word-of-mouth interest and even get you media attention… all of which are potential building blocks for sales and growth.

If done right, your twitter event will also boost your search engine rankings (SEO), driving new visitors to your website… often overnight.

Tuesday Tweaks: Put Keywords in Your Facebook, Blog, Twitter Titles

(There’s so much social media advice out there that it can be overwhelming! Tuesday Tweaks are the antidote… simple, one-step actions for improving your social media performance week by week.)

Do you know about Search Engine Optimization (SEO)? How would you like to get the benefits for free, just by tweaking what you’re (hopefully) already doing?

Your customers, prospects, partners, and the media all search the internet every day for the information they need. They use Google, Bing, Yahoo and other popular search engines. These search engines now include Twitter, Facebook, LinkedIn and other social media content in their results.

Bottom line – When people search for information that relates to your business, you want them to find YOU.

Search Engine Optimization simply means that you optimize your online presence (your website and various social media sites) so that when people search the internet, your brand comes up on top. SEO is a crucial part of any successful website or online presence.

Until recently SEO was still a very complex (and expensive) proposition. You hired an SEO specialist to add keywords to your website meta-tags and do a bunch of coding and back-end stuff that most people don’t really understand. Many companies still pay big bucks for SEO consulting to improve their search rankings and get more website traffic.

There’s nothing wrong with that. Many SEO specialists provide very good value.

But I’m going to show you one single tool to drastically improve your SEO – to connect you to your target market – without spending a single extra cent or taking any more time out of your day…