The Social Media Marketing & Communications guide for Natural Health and Wellness insiders.

Customer Retention Part 2: Social Media For Building Brand Loyalty (aka Likeability)

Do You Let Customers Get To Know You?

Brand Loyalty is a huge issue for many natural health businesses.

Recently I reported that 68% of customer loss is due to indifference. (ie – They don’t hate you. They’re not dissatisfied. They just don’t care about you enough to choose you over the competition. Painful but true.)

I also suggested that you could retain the majority of these disappearing customers simply by being likeable.

So how does a business demonstrate their like-ability?
Consider this: To KNOW you… is to LIKE you.

How well do you let your customers really get to KNOW you? Is the owner or CEO of your company blogging (or do you just have a generic company website)? Are your sales people encouraged to develop real, caring relationships with customers (or is it “strictly business”)? Are you interacting on your Facebook page (or just posting your latest sales offer)?

How To Increase Your Customer Retention by 68% Starting Today (Hint: They’re Not Leaving Mad)

What's Your Glue?

The words jumped off the screen when I was reading copyblogger the other day -

A staggering 68% of customer loss is due to indifference.

That’s right, of all the customers you will lose throughout the lifetime of your business, 68% (in other words, MOST) don’t hate or dislike you.

They’re not leaving mad… or even dissatisfied. They just don’t particularly CARE about you (ie – your products or services), so they move on.