The Social Media Marketing & Communications guide for Natural Health and Wellness insiders.
Posts Tagged ‘engagement’
Focus Your Attention and Build Engagement on Twitter with ConversationList
(There’s so much social media advice out there that it can be overwhelming. Tuesday Tweaks are the antidote… simple, step-by-step actions for improving your social media performance. On Tuesdays, but not every Tuesday.)
Many thought leaders agree that “engagement” is an important aspect of any Social Media business plan, but I continue to see many natural health and wellness businesses struggling to engage people online.
Conversationlist is a free tool that helps you build engagement on Twitter.
READ MORE >Social Media for Sales: Feed the Soil (The Organic Approach)
Social Media supports the matrix of your sales cycle
Experienced sales people tend to agree that “sales” is a cycle, not a one-shot deal. The exchange of money for goods or services is usually the result of many factors. And it doesn’t end when money changes hands. If you want repeat sales, the cycle must continue.
In agriculture, the argument for Organic has always been “feed the soil.” By feeding the soil, you build a sustainable foundation that provides many healthy returns, with fewer required inputs. In a successful Organic system, bumper crops are the natural outcome of wise soil management.
You can use Social Media to help build a Brand Environment that produces healthy sales as the natural outcome. Or you can focus on quick chemical fixes… at the cost of sustainability.
READ MORE >Don't miss out.
Who is Justice Marshall?
Recent Posts
Shit Marketers Say: Trend-jacking and the S-Bomb
Earned Media: How To Use Blogger PR to Promote Your Brand and Products
Are Groupon and Other Social Deals a Good Investment For Natural Health Businesses?
Where’s the “Occupy Your Health” Campaign From the Natural Health Sector?
My recent article from Contact Canada’s Natural Health Products Canada Industry Guide 2012
Social media strategy: One massive step to get you over the hurdle
Social Media Marketing: FAQ from Natural Health Business Owners and Managers
How Bioclinic Naturals Uses Brand Ambassadors To Create Content
Confessions of a (former) Spammer