The Social Media Marketing & Communications guide for Natural Health and Wellness insiders.

Facebook Fans: What’s The Crucial Number?

Here’s the short answer right up front: Quality beats Quantity.

A thousand facebook “fans” who don’t actually care about your brand or you products are less valuable to you than one single, true fan who does. This probably isn’t news right?

So why do we act as though numbers are important?

Truth is, we’re usually trying to convince someone (or some part of ourselves) who doesn’t “get it” yet. And people who don’t “get” Social Media tend to focus on things like numbers of Facebook fans.

How Information Technology (IT) Is Different From Social Media

Do You Have a Social Media Map?

Imagine you’re trying to get to… Disneyland. You’re in a car. You ask a guy for directions. He says, “Disneyland? Oh, that’s easy. Here’s how you get to Disneyland: Press down lightly on the accelerator while you slowly release the clutch. This introduces fuel to the carburetor and engages the transmission…”

Half an hour later you’re getting a pretty thorough understanding of combustion engine mechanics. But you’re not any closer to Disneyland.

Twitter, Facebook, Blogging, YouTube… are all tools with mechanical aspects. Certainly you need to know how to use them, just like if you’re going to drive to Disneyland you need to know how to use a car. BUT – an understanding of mechanics is NOT the same as having clear directions to your destination.