The Social Media Marketing & Communications guide for Natural Health and Wellness insiders.

Facebook Fans: What’s The Crucial Number?

Here’s the short answer right up front: Quality beats Quantity.

A thousand facebook “fans” who don’t actually care about your brand or you products are less valuable to you than one single, true fan who does. This probably isn’t news right?

So why do we act as though numbers are important?

Truth is, we’re usually trying to convince someone (or some part of ourselves) who doesn’t “get it” yet. And people who don’t “get” Social Media tend to focus on things like numbers of Facebook fans.

Tuesday Tweaks: Optimize Your LinkedIn Website Links

(There’s so much social media advice out there that it can be overwhelming! Tuesday Tweaks are the antidote… simple, one-step actions for improving your social media performance week by week.)

LinkedIn lets you display up to 3 website links on your profile.The generic default reads “My Website” but you can customize the titles to reflect the name of your site or whatever keywords or phrase you choose.

The benefits are two-fold -

1. Your website links become much more compelling. People are more likely to click on them.

2. Weblinks to your site containing your name or keywords are valuable SEO tools. Your website search engine optimization and general find-ability shoots up.