The Social Media Marketing & Communications guide for Natural Health and Wellness insiders.

Tweet Links to Drive Clicks (Not To Drive Your Ego)

Twice today I’ve seen natural product brands tweet a link to a media story about their product. Both times the brand ignored the original headline and theme of the story and instead tweeted a headline that was all about them.

For example, say the Globe and Mail just published a story about natural approaches to managing high cholesterol. And hooray – they included a mention of your product!

Their headline: “Natural Health Companies Capitalize On Consumer Safety Concerns About Cholesterol Drugs.”

You might be tempted to start tweeting: “Read about us in the Globe and Mail! <link>!”

Here’s why you need to think twice:

Tuesday Tweaks: Put Keywords in Your Facebook, Blog, Twitter Titles

(There’s so much social media advice out there that it can be overwhelming! Tuesday Tweaks are the antidote… simple, one-step actions for improving your social media performance week by week.)

Do you know about Search Engine Optimization (SEO)? How would you like to get the benefits for free, just by tweaking what you’re (hopefully) already doing?

Your customers, prospects, partners, and the media all search the internet every day for the information they need. They use Google, Bing, Yahoo and other popular search engines. These search engines now include Twitter, Facebook, LinkedIn and other social media content in their results.

Bottom line – When people search for information that relates to your business, you want them to find YOU.

Search Engine Optimization simply means that you optimize your online presence (your website and various social media sites) so that when people search the internet, your brand comes up on top. SEO is a crucial part of any successful website or online presence.

Until recently SEO was still a very complex (and expensive) proposition. You hired an SEO specialist to add keywords to your website meta-tags and do a bunch of coding and back-end stuff that most people don’t really understand. Many companies still pay big bucks for SEO consulting to improve their search rankings and get more website traffic.

There’s nothing wrong with that. Many SEO specialists provide very good value.

But I’m going to show you one single tool to drastically improve your SEO – to connect you to your target market – without spending a single extra cent or taking any more time out of your day…

Tuesday Tweaks: Optimize Your LinkedIn Website Links

(There’s so much social media advice out there that it can be overwhelming! Tuesday Tweaks are the antidote… simple, one-step actions for improving your social media performance week by week.)

LinkedIn lets you display up to 3 website links on your profile.The generic default reads “My Website” but you can customize the titles to reflect the name of your site or whatever keywords or phrase you choose.

The benefits are two-fold -

1. Your website links become much more compelling. People are more likely to click on them.

2. Weblinks to your site containing your name or keywords are valuable SEO tools. Your website search engine optimization and general find-ability shoots up.