The Social Media Marketing & Communications guide for Natural Health and Wellness insiders.
Posts Tagged ‘show’
CHFA Expo West: Highlights from the Trade Show Floor (Part 2)
Here’s Part 2 of my CHFA Show Floor Highlights (See Part 1 here). Once again I’ve chosen to spotlight smaller companies that I believe are well positioned to leverage social media tools.
Note – My comments and recommendations are based on brief observation and are meant to provide a learning opportunity for readers. None of the companies that I feature in this post are current or past clients. Full disclosure: I have received no financial compensation from any of these companies.
*****
Reserveage have a very strong visual brand and a niche product, claiming to have the only certified organic Resveratrol on the market. They’ve started a Facebook page, but have done little with it so far.
Recommendations -
READ MORE >CHFA Social Media Seminar: Followup Questions and Answers
One of the most valuable parts of presenting to an audience on the topic of Social Media is the Q&A. I like to stop for questions at key times to make sure my audience is following – and to tap the collective curiosity (and wisdom) in the room.
If one person asks a question, I assume many more are wondering the same thing.
I got some great questions at my recent talk for health food store retailers at the CHFA expo west convention and tradeshow.
I’m going to recap some of that Q&A here, and I invite you to continue the conversation in the comments section below.
Q: Do I need to use all three? (Twitter, Facebook, Blog)
READ MORE >
How To Use Twitter For the CHFA Expo West Show: #chfaexpowest
Going to the CHFA Expo West show?
Using Twitter to connect with your customers and B2B colleagues?
Want people to find you at the show?
Then you’ll want to include the hashtag #chfaexpowest in all your tweets that relate to the show… before, during and after the show. Using a hashtag in your tweets makes it easy for show attendees to find show-related tweets and to follow show-related conversations. You’ll be able to simply do a twitter search for “#chfaexpowest” and see a current list of all tweets that include the hashtag.
It’s a simple and powerful way to cut through the noise on twitter and connect with the people at the show.
READ MORE >Don't miss out.
Who is Justice Marshall?
Recent Posts
Shit Marketers Say: Trend-jacking and the S-Bomb
Earned Media: How To Use Blogger PR to Promote Your Brand and Products
Are Groupon and Other Social Deals a Good Investment For Natural Health Businesses?
Where’s the “Occupy Your Health” Campaign From the Natural Health Sector?
My recent article from Contact Canada’s Natural Health Products Canada Industry Guide 2012
Social media strategy: One massive step to get you over the hurdle
Social Media Marketing: FAQ from Natural Health Business Owners and Managers
How Bioclinic Naturals Uses Brand Ambassadors To Create Content
Confessions of a (former) Spammer