The Social Media Marketing & Communications guide for Natural Health and Wellness insiders.

Buyer Personas: What Natural Health Businesses Need to Learn to Sell Effectively

Who are your customers REALLY?

Trying to target a generalized market leads to generic messaging that fails to resonate with anyone.

How well do you actually know your target market? Do you know the names of your top 10 customers? Do you know what they eat for breakfast, what they’re most afraid of in life and what they hope to do in their old age?

Too many businesses (B2C and B2B) in the health food industry sketch a broad composite of a single target demographic, then spend a fortune thrusting marketing and advertising “out there” hoping to entice prospects. Problem is, you likely have at least three distinct types of people that are perfectly suited to buy from you, each for different reasons.

Creating Buyer Personas helps solve this problem. Tech companies spearheaded the concept, and it goes something like this:

Tuesday Tweaks: Put Keywords in Your Facebook, Blog, Twitter Titles

(There’s so much social media advice out there that it can be overwhelming! Tuesday Tweaks are the antidote… simple, one-step actions for improving your social media performance week by week.)

Do you know about Search Engine Optimization (SEO)? How would you like to get the benefits for free, just by tweaking what you’re (hopefully) already doing?

Your customers, prospects, partners, and the media all search the internet every day for the information they need. They use Google, Bing, Yahoo and other popular search engines. These search engines now include Twitter, Facebook, LinkedIn and other social media content in their results.

Bottom line – When people search for information that relates to your business, you want them to find YOU.

Search Engine Optimization simply means that you optimize your online presence (your website and various social media sites) so that when people search the internet, your brand comes up on top. SEO is a crucial part of any successful website or online presence.

Until recently SEO was still a very complex (and expensive) proposition. You hired an SEO specialist to add keywords to your website meta-tags and do a bunch of coding and back-end stuff that most people don’t really understand. Many companies still pay big bucks for SEO consulting to improve their search rankings and get more website traffic.

There’s nothing wrong with that. Many SEO specialists provide very good value.

But I’m going to show you one single tool to drastically improve your SEO – to connect you to your target market – without spending a single extra cent or taking any more time out of your day…